J B
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Product designer — mobile apps & design systems
Joshua
Building products, teams, and systems that scale.
I design mobile apps people come back to, and the design systems that let whole teams ship them consistently. I've built the design function from zero at two companies, mostly in regulated, operationally complex industries where getting it wrong is expensive.
View selected work
→
joshuabalderson@gmail.com
Discipline
Product design & UX strategy
Specialties
Mobile apps · Design systems
Based in
Columbus, Ohio
Selected work
Projects are evidence. Each chapter is a capability.
Four chapters, each proving something I bring into an organization — from zero-to-one mobile products to the systems that let teams scale them.
I
Mobile app
0 → 1 product
Building Products from Ambiguity
A concept with real ambition but no defined shape — no system, no flows, no visual language. I turned it into a mobile-first rewards app that makes employer-funded benefits feel valuable in everyday life.
Evidence — Marketplace & the Fufild ecosystem
Read case study
→
II
Design system
Governance
Building Systems that Scale
Two company-wide design systems architected from inception — tokens, component architecture, documentation, and the governance that keeps an entire product family consistent.
Evidence — Company-wide design systems
Read case study
→
III
Enterprise SaaS
Web platform
Simplifying Enterprise Complexity
Airline compliance software reorganized rather than stripped back: a three-tier nav, actionable cards, and a three-panel pattern that turned table fatigue into scannable work.
Evidence — Comply365 aviation platform
Read case study
→
IV
Healthcare
Patient & provider
Designing for Human Trust
A patient and provider suite where clarity is a safety feature — experiences people can trust with decisions about their health.
Evidence — Healthcare patient & provider suite
Read case study
→
Expertise
Three areas of depth: products people use every day, the systems behind them, and the enterprise tools that run whole industries.
01
Mobile app design
Daily-use apps where every interaction earns the next one. I take mobile products from an undefined idea to shipped build — reducing friction, surfacing value quickly, and designing for habit rather than novelty.
—
End-to-end flows & prototyping
—
Native iOS & Android patterns
—
Engagement & retention loops
—
Build parity with engineering
02
Design system construction
A single good screen is an accident. A system that produces good screens at scale is leverage. I’ve architected two company-wide design systems from inception — and the governance that keeps them alive.
—
Tokens & variables
—
Component architecture
—
Documentation & usage
—
Governance & design QA
03
Enterprise workflow platforms
Data-heavy platforms where the stakes are operational. I design compliance, case management, and workflow tools for regulated, process-driven industries — turning dense information into patterns people act on every day.
—
Account & case management workflows
—
Data-dense tables & dashboards
—
Role-based navigation & permissions
—
Complex multi-step processes
Approach
Not software. Capability.
Four things I bring into an organization on day one.
01
Product Thinking
Reducing ambiguity and helping teams agree on, and solve, the right problem before committing to a direction.
02
Systems Thinking
Design systems, governance, and workflows that let an organization scale its quality, not just its headcount.
03
Execution
Rolling up my sleeves on the craft when it’s needed, while holding the strategic line that keeps work shipping.
04
AI as Leverage
Using AI to accelerate exploration, documentation, and production — without surrendering product judgment.
The work, in order
Business goals → User needs → Strategy → System design → Experience → Engineering → Production → Iteration
Open to new opportunities
Let’s build the next thing.
Let's connect
→
joshuabalderson@gmail.com
linkedin.com/in/joshua-balderson
Based in
Columbus, Ohio
Fifteen years designing for regulated, operationally complex industries — aviation, healthcare, financial services, and employee benefits.
© 2026 Joshua Balderson
J B
Work
Approach
About
Product designer — mobile apps & design systems
Joshua Balderson
Building products, teams, and systems that scale.
I design mobile apps people come back to, and the design systems that let whole teams ship them consistently. I've built the design function from zero at two companies, mostly in regulated, operationally complex industries where getting it wrong is expensive.
View selected work
→
joshuabalderson@gmail.com
Discipline
Product design & UX strategy
Specialties
Mobile apps · Design systems
Based in
Columbus, Ohio
Selected work
Projects are evidence. Each chapter is a capability.
Four chapters, each proving something I bring into an organization — from zero-to-one mobile products to the systems that let teams scale them.
I
Mobile app
0 → 1 product
Building Products from Ambiguity
A concept with real ambition but no defined shape — no system, no flows, no visual language. I turned it into a mobile-first rewards app that makes employer-funded benefits feel valuable in everyday life.
Evidence — Marketplace & the Fufild ecosystem
Read case study
→
II
Design system
Governance
Building Systems that Scale
Two company-wide design systems architected from inception — tokens, component architecture, documentation, and the governance that keeps an entire product family consistent.
Evidence — Company-wide design systems
Read case study
→
III
Enterprise SaaS
Web platform
Simplifying Enterprise Complexity
Airline compliance software reorganized rather than stripped back: a three-tier nav, actionable cards, and a three-panel pattern that turned table fatigue into scannable work.
Evidence — Comply365 aviation platform
Read case study
→
IV
Healthcare
Patient & provider
Designing for Human Trust
A patient and provider suite where clarity is a safety feature — experiences people can trust with decisions about their health.
Evidence — Healthcare patient & provider suite
Read case study
→
Expertise
Three areas of depth: products people use every day, the systems behind them, and the enterprise tools that run whole industries.
01
Mobile app design
Daily-use apps where every interaction earns the next one. I take mobile products from an undefined idea to shipped build — reducing friction, surfacing value quickly, and designing for habit rather than novelty.
—
End-to-end flows & prototyping
—
Native iOS & Android patterns
—
Engagement & retention loops
—
Build parity with engineering
02
Design system construction
A single good screen is an accident. A system that produces good screens at scale is leverage. I’ve architected two company-wide design systems from inception — and the governance that keeps them alive.
—
Tokens & variables
—
Component architecture
—
Documentation & usage
—
Governance & design QA
03
Enterprise workflow platforms
Data-heavy platforms where the stakes are operational. I design compliance, case management, and workflow tools for regulated, process-driven industries — turning dense information into patterns people act on every day.
—
Account & case management workflows
—
Data-dense tables & dashboards
—
Role-based navigation & permissions
—
Complex multi-step processes
Approach
Not software. Capability.
Four things I bring into an organization on day one.
01
Product Thinking
Reducing ambiguity and helping teams agree on, and solve, the right problem before committing to a direction.
02
Systems Thinking
Design systems, governance, and workflows that let an organization scale its quality, not just its headcount.
03
Execution
Rolling up my sleeves on the craft when it’s needed, while holding the strategic line that keeps work shipping.
04
AI as Leverage
Using AI to accelerate exploration, documentation, and production — without surrendering product judgment.
The work, in order
Business goals → User needs → Strategy → System design → Experience → Engineering → Production → Iteration
Open to new opportunities
Let’s build the next thing.
Let’s connect
→
joshuabalderson@gmail.com
linkedin.com/in/joshua-balderson
Based in
Columbus, Ohio
Fifteen years designing for regulated, operationally complex industries — aviation, healthcare, financial services, and employee benefits.
© 2026 Joshua Balderson
J B
Work
Approach
About
Product designer — mobile apps & design systems
Joshua Balderson
Building products, teams, and systems that scale.
I design mobile apps people come back to, and the design systems that let whole teams ship them consistently. I've built the design function from zero at two companies, mostly in regulated, operationally complex industries where getting it wrong is expensive.
View selected work
→
joshuabalderson@gmail.com
Discipline
Product design & UX strategy
Specialties
Mobile apps · Design systems
Based in
Columbus, Ohio
Selected work
Projects are evidence. Each chapter is a capability.
Four chapters, each proving something I bring into an organization — from zero-to-one mobile products to the systems that let teams scale them.
I
Mobile app
0 → 1 product
Building Products from Ambiguity
A concept with real ambition but no defined shape — no system, no flows, no visual language. I turned it into a mobile-first rewards app that makes employer-funded benefits feel valuable in everyday life.
Evidence — Marketplace & the Fufild ecosystem
Read case study
→
II
Design system
Governance
Building Systems that Scale
Two company-wide design systems architected from inception — tokens, component architecture, documentation, and the governance that keeps an entire product family consistent.
Evidence — Company-wide design systems
Read case study
→
III
Enterprise SaaS
Web platform
Simplifying Enterprise Complexity
Airline compliance software reorganized rather than stripped back: a three-tier nav, actionable cards, and a three-panel pattern that turned table fatigue into scannable work.
Evidence — Comply365 aviation platform
Read case study
→
IV
Healthcare
Patient & provider
Designing for Human Trust
A patient and provider suite where clarity is a safety feature — experiences people can trust with decisions about their health.
Evidence — Healthcare patient & provider suite
Read case study
→
Expertise
Three areas of depth: products people use every day, the systems behind them, and the enterprise tools that run whole industries.
01
Mobile app design
Daily-use apps where every interaction earns the next one. I take mobile products from an undefined idea to shipped build — reducing friction, surfacing value quickly, and designing for habit rather than novelty.
—
End-to-end flows & prototyping
—
Native iOS & Android patterns
—
Engagement & retention loops
—
Build parity with engineering
02
Design system construction
A single good screen is an accident. A system that produces good screens at scale is leverage. I’ve architected two company-wide design systems from inception — and the governance that keeps them alive.
—
Tokens & variables
—
Component architecture
—
Documentation & usage
—
Governance & design QA
03
Enterprise workflow platforms
Data-heavy platforms where the stakes are operational. I design compliance, case management, and workflow tools for regulated, process-driven industries — turning dense information into patterns people act on every day.
—
Account & case management workflows
—
Data-dense tables & dashboards
—
Role-based navigation & permissions
—
Complex multi-step processes
Approach
Not software. Capability.
Four things I bring into an organization on day one.
01
Product Thinking
Reducing ambiguity and helping teams agree on, and solve, the right problem before committing to a direction.
02
Systems Thinking
Design systems, governance, and workflows that let an organization scale its quality, not just its headcount.
03
Execution
Rolling up my sleeves on the craft when it’s needed, while holding the strategic line that keeps work shipping.
04
AI as Leverage
Using AI to accelerate exploration, documentation, and production — without surrendering product judgment.
The work, in order
Business goals → User needs → Strategy → System design → Experience → Engineering → Production → Iteration
Open to new opportunities
Let’s build the next thing.
Let’s connect
→
joshuabalderson@gmail.com
linkedin.com/in/joshua-balderson
Based in
Columbus, Ohio
Fifteen years designing for regulated, operationally complex industries — aviation, healthcare, financial services, and employee benefits.
© 2026 Joshua Balderson